Fine Jewelry without the 10X Markups ™

Fine Jewelry without the 10X Markups, NO Lab Created

Major Brands in our industry markup their products 10x the actual cost. Our Jewelry is handcrafted in house as other luxury brands and we sell it directly to consumer without the traditional markups.


Why are your prices lower than other jewelers?

Diamonds Jewelry are sold to the final consumer directly by us, which means that we can provide wholesale prices.

Are your diamonds natural?

Yes, all our stones are natural and of lawful origin guaranteed by the Kimberley process.

What happens if my Capucelli doesn't go well?

Don't worry if your Capucelli doesn't fit, you can send it all back for free, within the first 14 days. You can refer to our return policy.

How do I know your company is real?

We have a showroom in Milan in via Mazzini 16. and fullfilment center in Long Island New York , you can come visit us by appointment only.

Do you have a physical store?

Capucelli currently sells only online to offer you the widest variety of options possible.

How much does shipping cost?

Shipping is free!!!

We use only Natural Diamonds

100% Ethically sourced Natural Diamonds

Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by origin.

Sierra on Nov 09, 2021

Love them! Just what I was looking for simple diamond studs for everyday wear. Most online are really expensive or don’t use real diamonds, these are affordable,real, and good quality. Highly recommend!

Denise on Aug 5, 2021

This is exactly what I wanted. It’s perfect! I can’t tell you how much I love it. Thank you!

Chilipop on Nov 22, 2020

My necklace arrived earlier than expected date and it was sooo pretty. But what i love most is that they have EXCELLENT CUSTOMER SERVICE! ⭐️⭐️⭐️⭐️⭐️

Who Made Your Jewelry?

All Capucelli Fine Jewelry are made in our Advanced Laboratory in New York by Expert craftsmen and ship directly to you without any middlemen.

The sign of humanity is an awareness of nature both in yourself and in others.  We were born out of a curiosity to do things differently, to question traditions of the industry. This means that the normal practices of neglecting the environment to produce the jewelry will be disposed of. We are producing more environmentally conscious jewelry through environmentally conscious procedures. Our vision is to connect passionate jewelry lovers like ourselves to unique, quality designs unlike any other in the market.